The Zapier Connector allows the user to pass data from the WordPress site directly to Zapier. it allows you to pass variables into a Zapier Provided Webhook using the Variables Section. So for example you can send an e-mail to the site admin upon the click of an image, or use any of the Zapier Integrations available with the data you have collected.
The Variables Section allows you to catch any data you want dynamically (Our Special Dynamic Tags will come in handy here), and pass that data to any of the available extensions: Zapier, Custom Webhooks, or DataLayers.
Check out the example at the bottom of the page, and notice how we’ve set an automation with Zapier, notifying us of certain interactions with a various host of items.
This feature is quite powerful and allows you to create automations based on user interactions.