GTM DataLayer Connector

The DataLayer connector allows the user to pass data and variables directly to a GTM DataLayer upon user interactions.
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TIME TO MEASURE.

The DataLayer Connector allows the user to pass data from the WordPress site directly to GTM DataLayer. it allows you to pass variables into a DataLayer you created using the Variables Section. so for example you can send and measure the number of items a user has in their cart or how far did they scroll the page upon an interaction. This feature will allow you to create complex DataLayers in minutes – based upon any user interaction.

USING VARIABLES.

The Variables Section allows you to catch any data you want Dynamically (Our special Dynamic Tags will come in handy here), and pass that data to any of the available Extensions: Zapier, Custom Webhooks, or DataLayers.

this feature is quite powerful and allows you to create and implement advanced measurements for analytics based on user interactions with ease.

 

Disclaimer: Interactor Engine connectors. with the exception of the Cookies Connector, do not gather or store any of the data and variables being passed to external resources. That said, whatever 3rd party software is connected to a WordPress website through Interactor will track the data and use it as stated in their respective privacy policies. Remember to update your own privacy policy to reflect the usage of the data passed on to the external services you chose, according to the laws of your region. Interactor is not a tool that can be used to exploit or otherwise eschew data protection laws.

Dependencies: Google Tag Manager
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Scope : Extension

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